Calligraffiti Collectibles: doodling phone covers, shoodles, T shirts, bags, toys for UAE National Day!

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This week we’re doodling on anything we can get our hands on! From vinyl toys to shoes, it’s all about customised collectibles. Phone covers for iPhone, Samsung and Honor models now available in UAE flag colours. Contact us anytime for further details.

NEW Characters: Festive Season 2015

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For a truly immersive festive experience, invite our glorious costume characters along to the party. Available now, they include beautiful female Toy Soldiers in sparkling uniforms, plus matching Nutcracker stilt soldiers. Holly Day, the festive tree character, distributes small gifts to delighted children. Rosetta, our living Red Carpet complements these newbies nicely, as do Living Chandeliers and Golden Wonders. For the ultimate surprise, how about our cute Rag Dolls jumping out of wooden boxes, Jack-in-the-Box style?

Contact us anytime for info & pricing.

Phone Cover Art: our latest Transformation Station activity!

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Everybody in the UAE is obsessed with their smartphone. And it’s fun to ring the changes by customising (or changing) your phone case. Here at Transformers, we’ve got it covered… with a choice of art-based activations to transform your smartphone into a collectible fashion accessory. Ideally suited for design-led brand activations and seasonal events, the phone covers make for a highly individual take on swag, with users designing their own “keeper” on a new or existing case, with help from our artists.

We partner with up-and-coming (and often already high profile) artists to hand paint your phone cover in your choice of style and colour, or with your name in Arabic calligraphy. Samples are created ahead of time to inspire new creations.

We can even paint with markers onto a new premium self-stick material, making the design removable at a later stage.

Our YrDesigner touch screen system enables you to select from a rich database of custom graphics to create an original design, which is then printed on the spot. T shirt, mug, water bottle and bag design & printing also available. Case study here.

Contact us for further info & pricing.

NEW! Divine Anime & Harajuku girls for parties & activations

We’re often asked for Harajuku Girls and pretty anime costume characters, especially for fashion events. Say hello to Kyoto Cupcake, Strawberry Bunny and Anime Alice, already in production for November 2015! Contact us to book.

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Live Printing: bags & phone covers!

YrDesigner, the live design & print experience we first introduced to Dubai at Harvey Nichols in Summer 2014, has learned some new tricks, which are proving popular with media, influencers and fashionable bloggers, including Shoestova and Christelle Hares.

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At the recent Honor launch in hip Art Sawa, users designed Honor7 phone covers, which were printed and heat pressed within 1 minute. Our fun custom graphics included various rhapsodies in Honor blue.

A couple of days later, lucky Huawei guests designed and printed unique swag bags to carry home their generous press gifts (a Mate S phone and SmartWatch W1, no less!). This time, Huawei’s red was very much to the fore in the collection of cool artworks and graphics we curated for the event.

Introducing YrWall Touch!

YrWall Touch is the all-new, super-bright touch screen LED version of the famous Digital Graffiti Wall by Luma, first introduced by Transformers to the Middle East back in 2012.

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Recently revealed by  in Shanghai for Nike (watch the video), YrWall Touch runs the same popular software but is operated with a special pen, or the user’s fingers, as opposed to the virtual graffiti can. This makes for a less “street” experience but provides a highly versatile platform for engagement through interactive art at corporate and brand events. The slimmer, fully-branded housing, seen this week at Gitex and a Huawei press event, also makes the wall feasible in smaller activation spaces such as malls and concourses. Available with a 70″ screen (90″ coming soon).

Hurrah for Huawei!

Huawei Arabia‘s regional launch at Madinat Arena, staged during the crescendo to Gitex Shopper, was truly spectacular. Top Dubai agency Bluefish commissioned TransformersDXB to produce two Golden Wonder showstopper costume characters to complement the glamorous black & gold colour scheme. After staging a pose-off with guests during arrivals hour, our Instagram-tastic golden girls took part in a stunning reveal sequence, before posing for even more selfies.

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Dubai: a Transformer’s view!

Transformers‘ Managing Director Danielle Nay has inked this article for the new issue of Spectator Life! Previous contributors to The Spectator include Winston Churchill, Grahame Greene, Kingsley Amis, John Cleese and Joan Collins. Gulp.

spectator life dubai danielle nay transformers

Spectator Life


MINI: The Fast & The Fashionable. T-Shirt Designer pop-up at YMC.

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MINI‘s Torque Days at Yas Marina Circuit were a hot ticket for MINI fanatics in the UAE. The brand’s agency Salt & Pepper Events invited Transformers to supply our hottest product – YrDesigner – enabling VIP guests and regional stakeholders to design & customise a MINI T-shirt on our clever multi-touch system. With virtually instant printing, over 300 unique T-shirts were produced over 4 days.

Our NEW Face Painting School!

Transform your customers… and their children! Following the success of recent pilot projects in the UAE, Transformers has created a mobile Face Painting School.

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Our mission with this venture is to enable retail groups and hotel brands to unleash creativity in their people, as well as to unlock revenue streams and/or add significant value to the customer experience. An unexpected bonus, for us, is seeing our students bounding into class at the start of each day, brimming with enthusiasm and excitement, then telling us how they stayed up all night practising on their roommates!

Our world class artists, who have deep experience in the UAE and have great customer insights, will visit your headquarters to train your team in small groups. A typical introductory course consists of one full day’s immersion and 4 half day workshops. We provide hands-on teaching, a Transformers workbook with visual references and professional kits comprising US/European grade face paints, brushes and tools.

An essential part of the course involves teaching students how to practise their new-found art according to rigorous health & safety guidelines.

Contact us for more info!


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